Founder

MELINDA BABYANNA
(Founder)

Began her career in the fashion industry in 2000, starting from Fashion Journalist Media Local – Femina & Dewi to International Magazine – Elle Indonesia, Marie Claire as Editor in Chief and L’Officiel Indonesia with the last position as a publisher. Moving to fashion retail as CEO of Argo Apparel Group.

DEVI ASMARASARI
(Co-Founder)

Also had some experiences in fashion industry since 2004 from the national corporate to international fashion corporation. Starting her journey in PT. Sentral Fashion Indonesia with the position as a director then continue her career path to Trend Fashion Investment.